About Us
Sheryl's BreastFest
A Music Festival Fundraiser for Cancer Support
Sheryl's BreastFest, Inc. is a 501(c)(3) nonprofit organization celebrating 10 years of music, love, and community support for cancer patients. Since its founding, this Polk County music festival fundraiser has donated more than $93,000 to families impacted by cancer.
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Join us on May 10th, 2025, in Lakeland, Florida, for an unforgettable day of live music, charity raffles, food, and community giving. Together, we make a difference in the lives of local families battling cancer.
Our Story
What started as a small gathering of friends rallying around Sheryl Gentry’s battle with breast cancer in 2016 has grown into an annual charity music festival that brings people together for a greater cause.
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The first event, held at the Lakeland Elks Lodge #1291, featured five bands, raffles, and an outpouring of love that raised nearly $4,000 to support Sheryl's medical expenses. By 2017, Sheryl was cancer-free and dedicated to paying it forward. She transformed BreastFest into a nonprofit cancer support festival, helping local families in need.
Each year, we select a new cancer patient beneficiary and unite through live music, charity auctions, raffles, and donations to provide financial relief and emotional support. Even during the pandemic, Sheryl’s BreastFest remained committed, finding creative ways to continue raising funds for families affected by cancer.
Our Impact
Over the past decade:
Since 2016, we've raised over $93,000 to help 11 families battling cancer. Our 501(c)(3) nonprofit event brings Polk County together through music, charity raffles, and community love.
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11 cancer patients and their families have received financial and emotional support.
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More than $93,000 has been donated to ease the burden of treatment-related expenses.
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Sheryl’s BreastFest has become a cherished local tradition, bringing together communities in Lakeland, Polk County, and beyond with the support of dedicated partners and businesses.
Join Us
Sheryl’s BreastFest is more than just a fundraiser—it’s a celebration of resilience, hope, and the healing power of community. Together, we can continue to make a meaningful difference for families in need.
Support Us - How You Can Help
• Donate to Cancer Patients – Every dollar helps provide direct financial relief to families in need.
• Volunteer at the Event – Be part of our amazing team and make a difference.
• Spread the Word – Share Sheryl’s BreastFest 2025 with your friends, family, and local community.
Together, we can support local charities, help families battling cancer, and make an impact.
Help us make a difference — Donate today or volunteer at this year’s 10th Annual Sheryl’s BreastFest!
Our Beneficiaries
A Cure Worth Fighting For.
Our Mission
Cancer doesn’t just affect one person—it touches entire families. Sheryl’s BreastFest is a free Polk County music festival with a mission: to provide financial relief and emotional support to local families facing cancer.
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We bring our community together through a high-energy, heartfelt benefit event featuring:
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Live music on two stages, showcasing talented local and regional bands
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Emotional connection and support for families during the hardest times
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Fundraising through raffles, silent auctions, and generous donations
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A commitment to ensuring that 90% of proceeds directly support local families, with 5% reserved to sustain next year’s festival and 5% donated to other trusted cancer support charities
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Sheryl’s BreastFest isn’t just an event—it’s a movement of hope, generosity, and resilience, all set to a soundtrack of incredible live music.
Our Festival
Get ready to celebrate Sheryl's 10th Annual BreastFest on May 10th, 2025! This exciting event, sponsored by The Lakeland Elks Lodge #1291, will take place in Lakeland, Florida.
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Admission is FREE, and the festival runs from 11 AM to 9 PM, offering something for everyone:
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Live music on two stages (outdoor and indoor).
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A variety of food trucks serving up delicious eats.
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Fellowship and fun with the local community.
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Drink specials to keep the good vibes flowing.
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Kids’ activities to entertain the little ones.
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Silent auction baskets, raffles, and games of chance to support a great cause.​
Mark your calendar and join us for a day of music, fun, and hope as we celebrate 10 years of making a difference for families impacted by cancer.
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This outdoor charity festival is more than a fundraising event—it’s a celebration of community, hope, and generosity.
Core Values
​We are guided by compassion, integrity, diversity, and transparency as we work to support cancer patients and their families.
Diversity
Sheryl's BreastFest is committed to fostering a diverse, inclusive, and equitable environment where all individuals are valued and respected. Whether as board members, vendors, or partners, everyone involved is treated with dignity.
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We will not tolerate discrimination, biases, harassment, or bullying of any kind. As an organization, we celebrate the rich diversity of our community and strive to reflect these principles in our vision, mission, and programs.
Meet The Board
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Sheryl Gentry – Executive Director
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Cindy Green – President
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Melissa Chambers – Vice President
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Carol Trudell – Event Coordinator
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Jasmine Bell – Event Coordinator
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Kim Birmingham – Event Coordinator / 2021 Event Recipient
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Kim McGowan – Volunteer Coordinator
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Richard Saxton – Safety Coordinator